The AFFIRMO project was born out of a desire to move from fragmentation to an integrated care strategy for the management of older patients with multimorbidity. The multidisciplinary consortium made of 20 organizations across Europe and led by the Danish Aalborg University is working to develop an integrated holistic care pathway, designed to be Patient-centred, Systemic and Digital, to enhance cooperation among different health disciplines and promote a shared decision-making process.
The innovative approach behind the AFFIRMO project is to focus on multimorbidity clusters in which atrial fibrillation (AF) represents one of the chronic conditions. Improving the management of AF in the context of multimorbidity can benefit individuals on a broader scale, with a holistic approach to optimizing the clinical management of elderly patients with AF, taking into account multifaceted aspects of individuals’ health, including multimorbidity, polypharmacy, personal preferences, and social context.
AFFIRMO’s response to this challenge is to develop a holistic care approach based on the Atrial Fibrillation Better Care (ABC) model.
The project, funded under the Horizon 2020 programme with almost 6 millions euros, will last for 5 years ending in April 2026.
Moverim is involved in both WP1 on Coordination and Exploitation and WP9 on Empowerment, Smart Communication and Dissemination. In particular, besides giving support to the project management, focusing on data management and business development, we are working to empower the project using a smart communication strategy. How? Through designing the project identity and branding and managing the website and social media accounts to spread the project engagement and involvement of the general public.
Also, we are using our knowledge to build up an effective dissemination strategy addressing targeted stakeholders to guarantee medical and professional empowerment through ad-hoc designed training.